2025 年 4 月 28 日｜HOT 基礎英文新聞｜EP109
歡迎來到HOT基礎英文新聞，我們用最基礎的英文帶你聽熱門、商業及趣味新聞！我們會分別播放中英文新聞，也建議你可以搭配逐字稿，做聽力與跟讀練習，加強學習效果喔！
第一則：美學者呼籲冷靜面對中共政治戰與滲透
華府智庫全球台灣研究中心於4月24日舉行座談會，專家孟沛德強調，台灣在面對中共滲透時需去政治化，冷靜認知當前形勢。
孟沛德呼籲建立清楚的準則和安全程序，以定義可接受與不可接受的行為。他強調安全審查制度的重要性，並提到需對公職人員進行常規背景查核，以提升國安意識，確保台灣的安全與主權完整。
Scholar Urges Calm Response to CCP's Political Warfare and Infiltration
The Global Taiwan Institute in Washington held a seminar on April 24. Expert Peter Mattis emphasized that Taiwan needs to depoliticize and calmly recognize the current situation in the face of Chinese Communist Party (CCP) infiltration.
Mattis called for clear rules and safety procedures to define what actions are acceptable and unacceptable. He stressed the importance of a safety review system and regular background checks on public officials to improve national security awareness and protect Taiwan’s safety and sovereignty.
第二則：以色列空襲加薩致55死 軍方威脅擴大攻擊
加薩走廊於4月24日再次遭到以色列空襲，造成至少55人死亡。以色列軍方威脅，如果哈瑪斯不儘快釋放剩餘人質，將擴大攻擊。自2023年10月哈瑪斯突襲以色列以來，衝突已造成約1,200人喪生，並有250人被擄為人質。
以色列國防軍總參謀長薩米表示，若人質問題無進展，將進行更大規模的行動。同時，以色列軍方對加薩北部發布疏散令，預計將發動進一步攻擊。
Israeli Airstrikes in Gaza Kill 55, Military Threatens to Expand Attacks
On April 24, airstrikes in the Gaza Strip by Israel killed at least 55 people. The Israeli military warned that they would increase attacks if Hamas does not quickly release the remaining hostages. Since Hamas’s attack on Israel in October 2023, the conflict has led to about 1,200 deaths and 250 hostages taken.
Israeli Defense Forces Chief Eyal Zamir said that if there is no progress on the hostage situation, they will carry out larger operations. At the same time, the Israeli military issued evacuation orders for northern Gaza, expecting more attacks.
第三則：行政院通過4,100億特別條例 穩定與支持社會
行政院於4月24日通過一項規模達4,100億元的特別條例，旨在增強經濟及國土安全的韌性。該條例包括930億元的產業支持、1,500億元的國土韌性及1,670億元的社會支持，具體措施涵蓋對弱勢族群的照顧，以及健保基金撥補200億元等項目。為穩定物價，政府還計劃撥款1,000億元給台電，以應對燃料成本上升的挑戰。
行政院長卓榮泰表示，此措施是因應國際情勢變化的必要行動，將提供企業金融支持，提升產業競爭力，確保經濟持續發展。
Executive Yuan Approves NT$410 Billion Special Bill to Stabilize and Support Society
On April 24, the Executive Yuan approved a special bill worth NT$410 billion to boost economic stability and national security. The bill includes NT$93 billion for industry support, NT$150 billion for national resilience, and NT$167 billion for social support. It also addresses care for vulnerable groups and includes NT$20 billion to help the health insurance fund. To stabilize prices, the government plans to allocate NT$100 billion to the Taiwan Power Company to manage rising fuel costs.
Premier Cho Jung-tai said that this measure is necessary to respond to changes in the international situation, providing financial support to businesses, improving industry competitiveness, and ensuring ongoing economic growth.
第四則：行銷新策略 專注品牌價值而非短期銷售
專家指出，數位科技和電子商務的快速發展徹底改變了行銷生態。品牌商面臨的挑戰不僅在於數據透明度，還需平衡理性與感性訴求。專家建議，品牌應將20%至40%的行銷預算投入品牌塑造。透過推出高品質的創意廣告和策劃感動人心的品牌活動，來提升消費者的情感聯繫。這不僅能吸引新客戶，還能增強品牌忠誠度，支持品牌的長期發展，避免過度依賴短期轉換率。
A New Marketing Strategy: Focus on Brand Value, Not Just Quick Sales
Experts said that the rapid growth of digital technology and online shopping has changed marketing. Brands face challenges with data transparency and need to balance logical and emotional appeals. Experts recommend that brands spend 20% to 40% of their marketing budget on building their brand.
This means creating high-quality ads and planning engaging brand activities to connect better with consumers. This strategy not only attracts new customers but also builds brand loyalty, supporting long-term growth and reducing over-reliance on short-term conversion rates.
第五則：捐精者外貌不再是重點 柏林女性更看重學歷與個性
德國柏林女性對捐精者的偏好正在發生顯著變化。過去，女性偏好金髮碧眼的外貌，如今她們更重視捐精者的學歷和個性特質。根據柏林精子銀行的資料，現代女性在選擇捐精者時，約80%的受贈者為單身女性或女同志伴侶，顯示非傳統家庭型態日益普遍。這一轉變不僅改變了捐精市場，也顯示出現代女性在家庭組成上的新思維。
Sperm Donor’s Appearance Is No Longer the Focus: Berlin Women Value Education and Personality More
Women in Berlin, Germany, are changing how they choose sperm donors. In the past, they preferred donors with blonde hair and blue eyes, but now they care more about the donor’s education and personality. According to the Berliner Samenbank, about 80% of recipients are single women or lesbian couples, showing that non-traditional family structures are becoming more common. This change not only affects the sperm donation market but also reflects new ideas about family among modern women.
Let’s wrap up today’s episode. We’ve learned about some important events happening around the world.
Expert Peter Mattis urged Taiwan to remain calm and not politicize its response to CCP infiltration. He highlighted the need for clear security rules and regular background checks for public officials to better protect Taiwan’s safety and sovereignty.
On April 24, Israeli airstrikes in the Gaza Strip resulted in the deaths of at least 55 people. The Israeli military warned that they would carry out more attacks if Hamas does not quickly release the remaining hostages.
The Executive Yuan approved a special bill worth NT$410 billion aimed at boosting economic stability and supporting social programs, highlighting the government’s commitment to improving overall welfare.
Experts suggest that brands should invest 20% to 40% of their marketing budget on building brand value rather than just focusing on quick sales. This strategy helps create strong connections with customers, leading to loyalty and growth over time.
In Berlin, women are increasingly choosing sperm donors based on education and personality rather than physical appearance. This trend reflects a broader acceptance of diverse family structures.
In the next episode, we will together explore the recent hot news with you in the morning. Don’t forget to come back. Have a nice day and hear me next time. Bye!
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